Commercial video & short-form campaigns engineered for organic reach.
Directed by Pusparaja. Specializing in high-retention video advertising for food & beverage, hospitality, and modern retail. Focused on sensory hooks, pacing, and tangible audience engagement.
Selected Commercial Campaign
01 / 01Instant Momo Achar — Product Launch Campaign
Campaign Objective
Introduce Nepal Foods' Instant Momo Achar to a digital audience via authentic culinary storytelling. The creative direction centered on rich visual cues, texture, and cultural resonance that instantly stopped feed scrolling.
The Production Strategy
Rather than standard static studio placement, the commercial employed dynamic camera motion, rhythmic pacing, and tight macro framing to emphasize appetizing food textures. The result was immediate audience traction, delivering over 81,700 views organically with high viewer retention.
Approach & Method
Commercial Intent First
Every frame is built around a clear commercial proposition. No unnecessary artistic indulgence—every second serves to showcase your product appetizingly and retain customer attention.
Rapid Studio Pipeline
By integrating modern generative tooling and rigorous post-production, multi-week commercial workflows are condensed into days without sacrificing cinematic lighting or sensory detail.
Platform-Native Delivery
Assets are composed natively for the 9:16 vertical feeds of TikTok and Instagram Reels, calibrated with deliberate hooks in the first 2 seconds to optimize for organic algorithmic discovery.
Direct Inquiry
Currently taking on selected commercial projects for hospitality brands, specialty food producers, and local businesses.
To discuss a project or request a creative estimate, send a direct email with a brief summary of your brand and target timeline.